The development of e-commerce and the rise of online shopping trends are bridging the gap between sellers and consumers. “Power” is gradually shifting back to consumers as they actively seek information and make purchasing decisions based on products they genuinely trust, backed by the security of online marketplaces. Sellers also have more opportunities to promote their products transparently.

Therefore, the agricultural sector is fully equipped to conduct livestream sessions or Shoppertainment to boost their sales activities, just as many other industries have done on e-commerce platforms. Notably, the agricultural sector in China has pioneered e-commerce, leveraging Shoppertainment in videos and live streams to enhance authenticity and attract viewers.

Consumer behavior reveals that urban residents tend to seek clean and pure food products. Many are even willing to go the extra mile to transport such products from rural areas to urban centers, driven by a lack of trust in foods with uncertain origins. AC Nielsen reports that up to 86% of Vietnamese consumers prioritize organic products for daily meals.

However, the demand for clean agricultural products is a common trend among the entire population. This is the opportune moment for the use of Shoppertainment to create new opportunities for a surge in clean agricultural product orders in Vietnam.”

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