Top Segment Ranking in Social Commerce

Top Segment Ranking in Social Commerce

Introduction Social commerce is the practice of selling products or services directly on social media platforms, such as Facebook, Instagram, Pinterest, Twitter, and WhatsApp. Social commerce allows consumers to discover, browse, and purchase products without leaving...
Vietnam Biggest Brand Movers in March

Vietnam Biggest Brand Movers in March

Introduction In this report, we will highlight the ten brands that have improved their consumer perception metrics the most across a selection of Vietnam markets in March 2023, based on the data from YouGov BrandIndex, a syndicated brand tracker that continuously...
2022 Social commerce report in Vietnam

2022 Social commerce report in Vietnam

Social commerce is the use of social media platforms to sell products or services online. It is a popular and growing trend in Vietnam, especially among young and rural consumers who prefer the convenience, interactivity and trust of social networks over traditional...